LONGLIST 2023

LVRA
— soft like steel

  • Label: Eastern Margins
  • Released: 22 March 2023

LVRA

Born in Edinburgh to Chinese parents, 23-year-old singer and producer Rachel Lu emerged in 2020 under the moniker LVRA (pronounced loo-rah), an artist who draws from the molten core of industrial, hyperpop and deconstructed club music to crystallise a sound that’s both anthemic and experimental. Influenced by the likes of Grimes, Eartheater, LCY, Two Shell, Breaka and SOPHIE - LVRA is part of a new wave of artists providing a vital vision of club music that’s equally suited to the stadium as the basement.

soft like steel

Laid over 7 tracks, the expansive and unrelenting soft like steel is a submergence into the frenetic world of LVRA. Tackling complex lyrical subjects with aplomb, the new album explores their experience of religion, queer culture and mental health, all set against their trademark industrial, dark, synth-driven production. Including features from the likes of Girl_Irl, spent and TAAHLIAH the new album was released alongside a three-part short film directed by long term collaborator Oscar McNab. An undulating, high-voltage record, soft like steel is an undeniable sonic and visual statement, cementing LVRA’s status as a singular creative talent.

LONGLIST 2023

LVRA
— soft like steel

  • Label: Eastern Margins
  • Released: 22 March 2023